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Digital Marketing Specialist


Ensure the website content creates a first class customer experience while supporting strategies and business prioritiesLead SEO (Search Engine Optimization) to increase organic search visibility and ranking.Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leadsDrive impactful incremental revenue growth by generating high quality sales ready leads from new customers.Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.Create a social presence on social media including Twitter, Facebook, etc.Lead email campaigns and execution of digital and related marketing campaigns.Report & analyze key performance indicators and find opportunities for improvement on a monthly basis.


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