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Senior Marketing Specialist


Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic dataPresents findings to marketing teams to help guide the direction and activities of the departmentDevelops new marketing strategies and campaigns based on detailed analysis of market forcesWorks with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materialsIdentifies the appropriate media channels where each product or service’s marketing materials can be delivered to the publicEnforces brand marketing guidelines throughout each product to create a cohesive feel to each campaignProvides expert direction and insight to marketing staff members throughout each project or campaignActs as a go-to resource for up-to-date, accurate research and market informationTracks marketing strategy results closely and creates detailed reports with data analysis and other feedbackAdjusts marketing plans as needed in response to data tracking effortsReports findings and results to upper management and executivesDigital marketing activites .


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